Top Tips for advertisers new to our network
Welcome to the second article in our new hints and tips series, aimed specifically at advertisers who sit within the client services team at affilinet. This second article will provide you with all the...
View ArticleTop tips for creative and proactive program management
Welcome to the third article in our hints and tips series on our blog aimed specifically at advertisers who sit within the client services team at affilinet. This month we will be looking at top tips...
View ArticleAffiliate Huddle…the rundown!
I recently attended the second affiliate huddle event at Rainmaking Loft, London. This free one-day event covers the hot topics in the industry through a series of talks and panels, specifically...
View ArticleThe eight performance marketing areas you need to ace
The eight performance marketing areas you need to ace What are the key areas that separate an ACE performance marketing strategy from a merely OK one? Here are my top eight must haves, a mixture of...
View ArticleMastering product level tracking for travel marketers
January and February saw the 2015 travel peak with summer holidays rapidly being planned and booked. In this highly competitive market, it can be difficult to stand out from the crowd. So how can you...
View ArticleIAB Seminar- Finding a friend in a digital brand
Last week I attended the IAB seminar ‘finding a friend in a digital brand’ along with some of the affilinet team. The event focused on a panel of six speakers, who gave their vision of how brands...
View ArticleRetention vs Acquisition in the Affiliate Channel
Affiliate marketing is traditionally understood as an acquisition focused channel – but is the time now ripe for the affiliate channel to shake off its reputation as a ‘new customer zone’? Of course,...
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